Avatar Based Marketing - Free Essay Example

Sample details Pages: 3 Words: 801 Downloads: 8 Date added: 2017/09/14 Category Advertising Essay Did you like this example? An online avatar is nothing but a representation of oneself in an online environment created so that the users can play the role of someone they wish to be or are inspired from. This basically allows users to live a second life online-a life which they have desired to lead. In this online world everything is created virtually by the avatars to replicate or even better the real world. There are acres of land, buildings and items which are sold and bought. There are even social groups and events taking place in this virtual world. The avatar is the most conspicuous online manifestation of people’s desire to try out alternative identities or project some private aspect of them. This experience of living through an alternative self is the most powerful thought in the virtual world. These more than a million â€Å"residents† are potentially a dream marketing venue for the marketers which are waiting to be explored and targeted. Using the online world’s own currency ‘Linden Dollars’ which is available at the virtual ATM’s, which is convertible to â€Å"real† money, marketers are targeting these â€Å"residents†. Don’t waste time! Our writers will create an original "Avatar Based Marketing" essay for you Create order But the question that is troubling the marketers is to whom will the marketing efforts target? Will it target the real life humans playing online avatar based games or will it target the avatars directly? As the real world human controls the real world wallet. But as has s are been seen the avatars represent a distinctly different consumer, one which is able to influence its creators purchase of real world products and also make it own real world purchases in the virtual world. A few examples of Selling to Avatars and in turn selling to Their Creators are: 1. Coke Studios is a teen oriented virtual world run by Coca-Cola in which users avatars interact and accumulate points through primarily music related activities. These points are used to buy furniture and accessories for your own studios. 2. â€Å"Second Life† residents run businesses that sell virtual products and services priced in Linden Dollars which are convertible to real life currency on various internet exchanges. 3. Wells Fargo bank operates a virtual world called Stagecoach Island, designed to educate teens about money matters through games and social activities. Avatar based virtual games online are a big hit with the people. Though often charged a monthly subscription to get the full experience of buying assets or selling virtual items that you have made, the operators or many of these virtual worlds recently have allowed people to join and explore these worlds for free. Though in most worlds avatars do not eat, sleep or use the bathroom. New emerging trends include being in serious relationships, adopting avatar children, to leading to real life marriages and even nasty disputes over property rights The Linden dollars earned while playing can then be exchanged for real world cash on various internet exchanges. Some avatar entrepreneurs, most notably fashion designers and land speculators have been so successful that their creators have quit real life jobs to focus on their virtual world business. Linden Lab says that more than 3000 people earn real world money from their second life business averaging $20000 a year while a few even generate six figure incomes in real world dollars. The growing overlap of virtual worlds and the real world suggests opportunities for creative real world marketers. There have been only a few instances of real world items being sold in the virtual world. In the Sims Online, McDonald’s installed virtual fast food kiosks, complete with automated employees working at the counter and able to serve up virtual burgers and fries to residents who made their selection from a clickable menu Levi’s have sold virtual jeans pricing them at a premium to the generic virtual jeans that avatars otherwise could purchase. While Nike sold virtual shoes that allowed wearers to run faster than other avatars. Organizations like Kellogg’s have also sponsored branded events in virtual world whereas in a non commercial sponsorship the American Cancer Society staged its ‘Relay for Life’ event in the virtual world. Despite pitfalls like technology constraints and also strong resistance to real world advertisements still exists in the virtual world. The importance of realization that each virtual world has a different culture and a marketer should understand a virtual world before he can target the avatars and their creators is to be done. There is also consumer concern regarding the privacy of the avatar data which poses serious challenges. But clearly this is a virtually unexplored marketing territory where a new set of consumers can be targeted. Finally, marketers should understand that as the realms of the real and the virtual worlds blur so does the need for newer strategizing emerges for being successful in the Virtual-World, the Second-Life of one and all.

Is Morality Subjective or Objective Essay examples

Is Morality Subjective or Objective? Morality must be objectively derived because (1) the concepts of good and morality exist; (2) cultures differ regarding certain moral actions, thus there is the need to discover which is right but cultures are similar regarding the existence of and need for morality; (3) relativism is not logical and does not work, (4) for moral principles to be legitimate and consistent, they must be derived external to human societies. Otherwise morality is merely one persons choice or feeling, not an understanding of truth; and (5) the existence of religion. People recognize a moral aspect to the worship of deity; even if the deity does not exist, we still perceive a need for morality to be decreed by Someone†¦show more content†¦One culture may value theft, as in some of the American Indian tribes of the plains, particularly against enemies. Such action showed bravery and skill in battle. Another culture might abhor the idea that one person should be allowed to steal from another, and th e value here is the sanctity of private property, as in the Western industrial countries. When differences occur, the question arises as to what moral idea produces the right action. Somewhere in the history of human cultural interaction, these two values will collide. They can not both be right. What is the truly moral idea? Hence there is a need for an objective criterion, again one that transcends either culture, rather than simply be a preference of one culture over another. Human cultures do tend to agree about some moral ideas, such as murder of ones own people, cruelty (except against enemies), rape, and other violent actions which force one persons will upon another. The fact that there is agreement seems to indicate a common source of moral conscience, a standard to which all humans attempt to adhere. C.S. Lewis called this idea the Moral Law or a natural law of morality [1], an idea similar to Immanuel Kants Law of Nature idea. Kant grounds his concept in an a priori purely practical human reason, which Lewis identifies in the imago Dei within human nature. Kants categorical imperative insists that morality is based on valid impersonal principles, in the intrinsic worth of right itself, uponShow MoreRelatedEssay on Subjective or Objective Morality on Campus3143 Words   |  13 Pagesï » ¿Subjective or Objective Morality on Campus LVE8004 2013/5/24 Introduction The question of morality is objective or subjective has been arguing for centuries. People who hold different perspectives stand on different sides. In this paper, I will exam this issue with my own finding in a University in China. I found lots of college students show lots misbehavior and poor in-class performance on campus in the University I teach. Students show misbehavior such as put trash in theRead MoreMoral Judgements And Moral Values Essay1372 Words   |  6 PagesObjective moral values obtain the idea that a certain system of ethics or even a set of moral judgements is not just true according to a person’s subjective opinion, but proves factually true. They are qualities like love or kindness which are morally good independent of the belief of human beings. The other side of the equation refers to subjective moral values which means that values are whatever we as humans choose to pursue and whatever we desire. Now, whether morality is an objective propertyRead More Kant s Philosophy On Moral Philosophy Essay1519 Words   |  7 Pagessufficient. After analysing Kant s objective moral imperative, I will show that implementing his philosophy has the potential to permit what is considered to be immoral. 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Operations Management Planning and Designing

Question: Discuss about the Operations Management for Planning and Designing. Answer: Introduction: Understanding of the Nature of Chosen Topic For stimulating the growth in professional career, I have chosen process planning and design as the topic for conducting investigation. In order to maintain suitable planning and designing of the process, the businesses are required to prepare a certain planning document describing all the relevant external and internal elements. These elements facilitate the smooth execution of operations and functions of the business. Business plan refers to the set of functional plans for managing the processes related to finance, marketing, manufacturing, and human resource departments. With the following understanding, I developed a vital sense that business plan is the planning and designing of process by maintaining the suitable blueprint. It ensures that the emergence of new and innovative ideas and successful integration of the same into the different practices of the business. With the help of selecting the topic, I have obtained the critical knowledge major characteristics of process planning and designing of the business. Process planning and design associated with the business helps to provide direction to the vision statement formulated by the entrepreneur. The planning and designing process is responsible for evaluating the prospects of the business and monitoring the progressive outcomes from the implementation of proposed set of actions. The significant presence of process planning and design helps the business to identify the strong areas as well as the areas require necessary improvement. Alternatively, another major aim of process planning and design is supporting the companies to identify the threats and opportunities of the external markets. During the process of planning and designing the functions of the business, different ideas can be clarified, and the gaps in the management information can be identified. Apart from that, I am well acknowl edged about the fact that adequate resources are necessary for executing the operations of the business. The resource requirement aspect of the business is highly regarded by the process planning and design. Therefore, I possessed the knowledge that the superior implementation of business process planning and design requires a systematic way for achieving its major objectives while maintaining the characteristics. The process starts with the formulation of a suitable idea to end with evaluating, controlling, and reviewing the outcomes. The nature of the overall planning and designing depends on the environmental scanning, feasibility analysis, and preparation of project reports. Application of Process Planning and Design in Professional Practice I am expecting to enhance my professional career by enriching my ability to cope up with the dynamic requirements of modern day workplace. In the growth of technology, the professional requirements are continuously becoming highly demanding by the employers of different organizations. By selecting the topic, I have gained the understanding regarding the approaches involved in the process planning and design. The specific understanding has helped me to generate knowledge about that the process deals with the set of activities for the organization to assist the achievement of organizational goals. My understanding also consists of proper sense regarding the business process management (BPM), which is a systematic approach for enhancing the processes. I have also gained the knowledge that the organizations in some cases are unable to perform the process internally due to the limited resource. In those cases, it takes the opportunity to utilise business process outsourcing (BPO) to accom plish the proposed processes. Therefore, the selected topic has provided me the understanding about the systematic planning and designing of the process to ensure the business functions are accomplished within the limited sphere of financial and human related resources. I can see that the suitable progress of my professional knowledge and skill by gaining the perception of allocating the business tasks appropriately into the multiple categories. For an example, there are multiple jobs in an organization regarding the various departments from payroll and human resource to accounting and third-party service provider. Self-Reflective Practice Appropriate to Managerial Work During the investigation regarding the identified topic, I have come to know about some of the important managerial works and practices as part of their responsibility towards the organization. They essentially need to measure the outcomes of the business process for determining their success. On the other hand, the process design and planning tracks the successful completion of different steps within the proposed framework. At some critical periods, it is difficult for the organization to reach the predefined goal within the particular timeframe or allocated resources at hand. Therefore, I understand the need of proper strategies helping the execution of the processes successfully within the allocated resources. With the help of determining the required strategies, I can clearly see my future career in the managerial position as part of the professional world. By investigating the chosen subject matter, I acknowledge some critical facts regarding the business process mapping. For an example, ascertaining the vital information related to business process re-engineering and process transformation has broadened the path of my managerial understanding.